Publicis Modem - Contagious Ideas That Change The Conversation

Publicis Modem is a full service digital agency within the Publicis Worldwide network offering
strategy, creative, analytics, user experience, multi-platform (web, mobile, social, gaming)
development, paid media, search, social media and eCRM services.

With more than 1,500 people deployed across 30 countries around the world, Publicis Modem is
one of the largest and most global digital agencies in the world, enabling us to serve Fortune 500
brands on a global basis including LG Electronics, Citi, Paypal, Sanofi and General Mills.

We believe in “Contagious ideas that change the conversation”, ideas that connect us as human
beings, inspire us to share with others and change our behaviors in favor our brands. We then
bring these ideas to life through multi-platform brand experiences, social media programs and
customer-relationship management initiatives that drive brand and revenue growth.

The Alchemy of ‘Digital Currency’

In today's environment, digital channels are a core component in virtually all forms of communications, commerce and entertainment. As such, we strive to create and build unique value for our clients, something we call "Digital Currency".

What is it?
Digital Currency is that elusive, fluctuating yet concrete benefit that all companies seek as a result of their digital marketing investments. It is equal parts awareness and engagement; trust and desire.

Digital Currency is...

• Igniting brands in ways that yield impact and excitement
• Expanding mindshare to generate buzz, cache, and affinity
• Infusing traits of innovation, energy, and relevancy
• Driving hard value return

How do you create it?
For starters, Digital Currency is not created through endless repetition of a single brand message. It is the fruit of repeated, mutually rewarding experiences between your brand and your customers.

Like the digital landscape itself, the optimal tactics for creating Digital Currency are evolving even as you read this. The knack to maximizing Digital Currency lies in staying ahead of the evolution rather than behind it.
 

Publicis Modem In The News

[10/26/2010] PUBLICIS MODEM WEST IN SAN FRANCISCO HOSTS AAF SPONSORED EVENT: 'ARE METRICS KILLING CREATIVITY IN ADVERTISING?'
ECD David Shearer Debates Heated Topic with Leaders in SF Ad Industry. SAN FRANCISCO, CA (October 26, 2010) - Accelerating the conversation in digital creativity, Publicis Modem West in San Francisco is hosting the AAF sponsored event, 'Are Metrics Killing Creativity in Advertising' on Wednesday, October 26, 6:00pm...
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[10/18/2010] AWARD WINNING DIGITAL CREATIVE DAMIAN CLAASSENS JOINS PUBLICIS MODEM EAST IN NEW YORK AS SVP/CREATIVE DIRECTOR FROM AKQA NEW YORK
Publicis Modem USA Makes Two Key Creative Moves in Two Months, as Digital Network Continues to Change the Conversation in Digital Creativity. NEW YORK, NY (October 18, 2010) - Publicis Modem USA, the Digital Specialist arm of Publicis Worldwide in the USA, hires top creative talent Damian Claassens in the new role of Senior Vice President, Creative Director,...
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[9/14/2010] DIGITAL CREATIVE TALENT DAVID SHEARER JOINS PUBLICIS MODEM WEST IN SAN FRANCISCO AS ECD FROM MRM WEST
Shearer To Partner with Drew Meyers As New Team Leading SF Office Growth. SAN FRANCISCO, CA (September 14, 2010) - In an effort to change the conversation in digital creativity, Publicis Modem is bringing in top creative talent David Shearer to join Drew Meyers in leading its operation in San Francisco...
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[8/16/2010] PUBLICIS MODEM APPOINTS CREATIVE DIRECTOR ALIX PENNYCUICK FROM DRAFTFCB
Leading digital agency Publicis Modem has appointed Alix Pennycuick as its new creative director. Pennycuick joins from DraftFCB, where he worked as digital creative director across the UK as well as key global projects. Pennycuick will work on all agency clients, including Renault, LG, Pernod-Ricard ,easyJet and RBS...
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[8/10/2010] PUBLICIS MODEM FRANCE LANDS NEW BUSINESS
10th August 2010, Paris - Publicis Modem France has announced two new business wins. The digital agency has landed the relaunch of world famous museum Le Louvre website www.louvre.fr. The assignment is to take the site multilingual with the goal of attracting twenty million visitors a year by 2013.
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[7/26/2010] DIGITAL INTEGRATOR DREW MEYERS APPOINTED TO MANAGING DIRECTOR PUBLICIS MODEM WEST IN SAN FRANCISCO
Meyers In Key Role Leading SF Office, Heading Digital Team on T-Mobile and Developing Digital Business Across Publicis USA Offices. SAN FRANCISCO, CA (July 26, 2010) - Drew Meyers has been appointed Managing Director, Publicis Modem West in San Francisco, elevated from his current position as SVP, Digital Group Account Director at Publicis Seattle...
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[7/26/2010] PUBLICIS MODEM STARTS IN GERMANY
Frankfurt, July, 26, 2010 - P//MOD, previous digital brand of Publicis in Germany, will turn into Publicis Modem: The digital brand Publicis Modem starts with immediate effect in Germany and will be part of the international Publicis Modem network, managed by CEO Jean-Philippe Maheu...
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[6/28/2010] BUPA APPOINTS PUBLICIS MODEM AS GLOBAL SOCIAL MEDIA PARTNER
June 28, London: Leading international healthcare provider, Bupa, has appointed digital specialists Publicis Modem to help develop its global social media strategy. The brief, which covers the UK, Europe, Asia, South America, and Australia, is to help Bupa engage with a broader online audience...
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[6/11/2010] COCA-COLA CELEBRATES THE WORLD CUP WITH AN ONLINE CAMPAIGN FROM PUBLICIS MODEM NETWORK
New York, June 11, 2010: Coca-Cola Israel is keeping online football fans abreast of the latest World Cup scores with a real-time celebration tool that pops up the moment a goal is scored. The activity builds on The Coca-Cola Company's global Celebration advertising, which draws inspiration from Roger Mila, credited as the first player...
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[5/10/2010] RENAULT LAUNCHES TWINGO FACEBOOK GAME ASKING 'HOW MODERN ARE YOU?'
London, May 10: Leading car manufacturer, Renault, is continuing to build its Facebook presence with a game inspired by its compact city model, Twingo. Created by Publicis Modem, the new campaign draws on the Twingo end line: "We live in modern times"...
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[3/8/2010] PUBLICIS MODEM HONG KONG APPOINTED AS DIGITAL AGENCY FOR CITY OF DREAMS
Hong Kong, 8 March 2010 - Publicis Modem Hong Kong has been appointed by City of Dreams, Macau's newest leisure and entertainment resort, to handle its digital communications. Publicis Modem is tasked with developing digital strategy, creative and implementation for City of Dreams' communications...
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[2/24/2010] PUBLICIS WORLDWIDE APPOINTS JEAN-PHILIPPE MAHEU AS WORLDWIDE CEO PUBLICIS MODEM
Paris, 24 February 2010: Publicis Worldwide Chief Operating Officer, Richard Pinder has announced the appointment of Jean-Philippe Maheu as Worldwide Chief Executive Officer, Publicis Modem. JP Maheu joins from Ogilvy & Mather where he was formerly Chief Digital Officer, North America. The appointment is effective immediately.
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[12/2/2009] PUBLICIS LONDON AND PUBLICIS MODEM LAND SILVER INTEGRATED AT EUROBEST
2 December 2009, London: Publicis London picked up a Silver Integrated Trophy at the 2009 Eurobest Awards for its Army 'Start Thinking Soldier' campaign. This year, only six trophies were awarded in total for the Integrated section. Created by Publicis London and Publicis Modem London, the fully integrated campaign consisted of 4 'missions'...
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[10/27/2009] PUBLICIS MODEM APPOINTED TO EASYJET SOCIAL MEDIA ACCOUNT
27th October 2009: Publicis Modem has been appointed to develop, manage and grow easyJet's presence on Facebook, Twitter and MySpace. The agency first started working with the low-cost airline in 2008. Publicis Modem has been tasked with re-launching the social media platforms with fresh strategies...
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[8/13/2009] PUBLICIS MODEM PUTS PHYSICAL AND MENTAL AGILITY TO THE TEST WITH NEW ARMY PUSH
Digital agency Publicis Modem has created a new online campaign for the Army, which aims to test levels of fitness, both mental and physical. Mission 4 is the fourth phase in the 'Start Thinking Soldier' programme, which started in April this year and has so far seen the public take part in 1 million missions on the site...
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[6/18/2009] ENDA MCCARTHY JOINS PUBLICIS MODEM UK AS CEO
18 June 2009, London, Enda McCarthy, formerly president Agency.com, 40, has been appointed CEO of Publicis Modem UK reporting to UK Group chairman & CEO Nigel Jones. Enda becomes responsible for the full P&L of the digital agency. His goal is to build on the current momentum, raise the level of business and creative success, and create a top five agency.
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[4/7/2009] PUBLICIS MODEM SCOOPS KAREN MILLEN WEBSITE ACCOUNT AFTER FOUR-WAY PITCH
Publicis Modem has won the website account for the Karen Millen, following a pitch against three other agencies. Their role will involve bringing the Karen Millen store experience and brand promise alive in an online environment. The re-design and re-development of the site will be Publicis Modem's first task...
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[3/18/2009] PUBLICIS MODEM HANDED BRIEF TO ANALYSE LG'S SHARE OF BUZZ
Project will track LG conversations online across Europe - In a move to get closer to its market, LG has commissioned Publicis Modem to track and analyse online conversations about the brand.
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Our work is consistently recognized not only for breakthrough creative, but also for the superior results we deliver

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A global client list that stretches across many industries and sectors

From the first Banner ad (1994) to the first Viral Campaign (2002) to the first Banner with Embedded Video (2004), the biggest reason we have always been "First in Digital" is that we have always striven to partner with world-class clients; clients who'll challenge us (and themselves), clients who "get it." Take a look at the clients we service today.